to the next issue of my Educational
is the next part of "All about Blogging!"
or how to
spice up your blog to
attract visitors and traffic.
are today's Themes
1) Part 2 - Your Blog From Start to Success - Day 4
4 Crucial Listbuilding Success Tips
4) Past Issues and How to Subscribe
Your Blog From Start To Success - Day 4
Newsletters No 27 and No 28
In the last two Newsletters I started to write about Blogging, giving
and videos on how to chose and set up your blog. Read it again in Newsletter
The last time, I gave a short overview about blogging, what you could
about, planning your niche and keywords, as well as selecting the blog
and how to write what your readers will like. Read it again in Newsletter
Now you need to fill your blog with content to let it come to life.
Writing for the web is definitively not only collecting ideas and
online. Bog posting is much more; it's your piece of at work you let
world know about. That means every blog post is a special piece of your
personal view on the theme you write about.
well before you start!
Do a brainstorming, make notes and do a proper research on the product
you want to tackle. Have your keywords organised in a spread sheet or
file, then plan the outlay of your article and the time when to publish
Then start writing. I suggest using an article writing tool like Mass Article Control,
which allows you to
change and format existing text into article content. In that way, you
different articles as a raw product for your article campaign almost
If you use Wordpress, you can queue your posts as you are writing them,
you the additional advantage of being able to post series and have them
to go, without losing your flow.
At Blogger, you need to write your posts on the day you want to publish
You can simply copy and paste your articles. This needs a bit more of
as you need to login every 2nd or 3rd day to post your content.
I recommend that you stay at least 3-5 posts ahead so your posts go out
even if you are too busy or away on business or holidays. That way, you
the save side and your flow of content is not interrupted.
Blog posts should follow some rules
Most important, your blog should not be an advertising machine but only
spare advertising links or even none of them.
Your followers and visitors do not want to read and discuss adverts but
are eager to hear about your opinions and thoughts in your niche. They
know that you actually do know what you're talking about. And still
important, they want to discuss with you their opinion too.
Still, you can write about products, talk about why you're so
them, their features, the things that make you want to use them, or the
services they offer and problems they solve.
To give more in depth information, you can also upload pictures,
(audio), video, multimedia, eventually together with some personal
– in fact, the more interactive your blog is, the more
traffic and return
visitors you'll get. Plus comments are stirred too. But do it subtle
in clear and short sentences
Use bolded sub headlines, one per paragraph. Studies have proven that
users just skim the information and take up the sub headlines faster
Skim reading users do have their advantages: your writing doesn't need
tight and sophisticated. Just some headlines and 3-5 lines of normal
informative text. You can also use your blog post as a 5-line teaser to
article you have published earlier at a directory. To read on, people
click through to the full article. This gives you valuable rankings and
is an exception to this rule: when you you're
blogging about yourself and your family, you might find it very hard to
sub-headlines. Just try to be natural it is your brand and style. Test
works best for you and your niche.
The most popular blog post formulas
Most common and responsive is the 'problem – solution'
approach. Take up a
common problem, current trend, or newsworthy topic and offer a solution
proved and which works.
Another type of highly popular blog post is the review. It’s
quite easy to
write a review post. However, it must be done with care and honesty.
sure that the theme or product fits well into your niche and blog main
Your blog should always be laser focussed on your niche and related
Very popular and traffic effective is to post 'a list'' about something
is very popular, for example:
The 10 most popular XYs are:.
(x) reasons why (y) is the only option/ a very bad idea
(x) reasons why you should/should not do (y)
(x) life saving or money saving tips or solutions
The highly popular blog, http://lifehacker.com is full of these tips
– an article centred on solving a problem. The problem may
not be implicitly
stated, but instead touched on in general terms, but the solutions are
bang on the money, and that makes this blog a must read.
The final type of a popular blog post is the feature. Features can be
article, or several long articles, with links to each other.
cover something important and be packed full of information.
and let your readers feel as they have really learned something
also attracts the search engines because of the keyword rich new
style and the landscape of your blog
At the end a blog is a marketing platform and your work should be
honoured in one way or the other. Its up to you to market yourself
special services), niche products, your company or social advice.
Your writing should always be in proper, easy to understand language.
or technical extravaganza. Use correct grammar and avoid spelling
Your Blog is your visit card with your picture and personality. It's
own opinion medium. Do not damage your reputation but brand yourself as
in your niche.
Make your blog readers feel like they are getting in on a secret of
description – or share something that wouldn't ordinarily be
Create a good 'about me/company' profile, set up a FAQ page, give
information, offer a newsletter, describe what you focus on, etc.
a blog archive for your articles and a freebie
corner with good learning or information material to download. It is
you have a squeeze page set up to collect opt-in subscribers.
an RSS and blog opt-in form ready. This should be well visible
somewhere on the
top of your blog.
As an extra bonus, you can 'tie' your blog feed to your auto responder;
people the option of signing up to receive your posts by email. It's a
work for you to set up the autoresponder articles. But these
be eager to receive your information and they are therefore your future
care of them!
That's the end for today.
The 4 Crucial Listbuilding Success Tips
Listbuilding is an evergreen theme, I know. But many people have still
problems and find it very hard to start and grow a growing and
Yes, it takes some patience and strategies!
These are my 4 suggestions you should follow to successfully build your
1. Put up a good web form
The sign-up box should well fit into the text an have the best possible
prominent place inside your text. It should definitively be visible
fold and immediately follow at the end of your content.
Remember that your
homepage should provide a quick good impression, offering something
visitor finds interesting and useful. Then they almost
naturally will give
you their email address to get further information. If you have a
on your website, you still can repeat the sign-up box at the bottom or
links to the web form inside the text.
2. Make your homepage very, very impressive
You need to have well written articles and descriptions on your site.
on your niche and target (gather sign-ups, pre-selling or direct low
sales with OTO or upsell, etc.), you should always provide a sign-up
Therefore over deliver, make the content catchy, fancy and important to
as many eyes and possible subscribers as possible. Make your
and very easy to use. Do not expect everyone to be tech savvy.
opt-in form simple, don’t ask for more information than you
need to and make your
3. Provide excellent service and products
A return customer is more likely to bring you more business
and as a
satisfied customer, she/he will always recommend your services or
other interested people. That is why word of
mouth recommendation is as
important as they can explode your traffic and income within a short
more than an expensive marketing campaign ever could. As your clientele
grows, so shall your list. The more list members you
more people will get to know about your expert knowledge and what you
have to offer.
Keep your list private and clean
Never lose the trust your customers have entrusted you. Treat them
as your personal VIP and never provide their e-mail
address to other
sources. Never spam! Keep your high standard of services, content and
Do not give too much for free but train your list to accept a fair
your knowledge and recommended products. Your good reputation will
automatically drive in more traffic and subscribers as well as
loyalty of your customers.
To get your list building into the overdrive mode, I suggest to check
use the following first class tools:
Get More Buyers
Viral Traffic List Builder
Easy Article Writing And Changing
FREE List Builders
Past Issues and How to Subscribe
you can download
the last four issues of my
This is all for today. Please have an
eye for my next
Newsletter with the continuation of the "all about Blogging"
Your comments or questions are welcome. Please
or write a post at my Blog.
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