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The Educational Newsletter No 28

Welcome to the next issue of my Educational Newsletter. This is the next part of "All about Blogging!"

These are today's Themes:
1)  Your Blog From Start to Success - Day 1- Day 3
2)  10 Sure-Fire Tips to Increase Website Sales
3)  Recommended Resources
4)  Past Issues and How to Subscribe

1)  Your Blog From Start To Success - Day 1-3

A short history and Overview
Blog is the shortage of web log or weblog. At the beginning, blogs were just used as personal note pads to share comments and communicate about business matters. But blogs became very fast a valid and valued form of communication for business people of all types. There are virtually no limits from the basics of blogging, to the intermediate areas – such as social bookmarking, article marketing, to the advanced techniques using auto responders and more.

A blog is a great platform for every affiliate marketer to put something into motion.  People read blogs for fun and for information. In fact, blogging is a mixture of business, pleasure, networking and play.

Blogs give your readers and consumers a chance, not only to read and connect with you, but also to comment and discuss on the given themes with you and other subscribers. Active commentators on blogs also get valuable backlinks to their own site if the leave their URL in the comment box.

Day 1
To start a blog is simple. You already  know how to implement it from the last Newsletter. Read it again here. I assume that you have your raw blog already up and running and that you have played around the Dashboard a little to get familiar with all the possibilities you have.

Now you need to think about WHAT you're going to write about in your blog posts. This is important as you need to focus your content exactly to the chosen Blog theme and Sub-headline. That's the only way to attract many followers and generate traffic to your posts. Just writing about this and that will not lead to success.

Start with something personal, i.e. who you are, why you started this blog and which goals you have. Invitre people to come back to read more and also put a question at the end of your first post. Think about 3-4 good keywords relative to your text and write around them. Write a post of about 300 to 500 words every day for at least 2-3 weeks. Then you can slow down to 2-3 posts per week.

Remember for keyword research Wordtracker, Keyword Research Pro or Google Keyword Search. You can use your keywords to attract Google Adsense Ads and earn some side income. Niche blogs can earn quite well. Once you've found a profitable overall keyword, you'll need to check out your competition for these words. Basically, you're looking for a tiny niche with not too many sites competing but with about 500 to 2000 searches per day. Then focus your blog on these questions and give answers.

Once you've made a list of your keywords – and placed them into a spread sheet, you can take your research a step further. If you want to save a lot of time seaching through Google and Yahoo for each keyword, you can use Micro Niche Finder which offers a good selection of tutorial videos.

Once you've got your keywords together, you got an idea what's profitable and on what to write about. Still no ideas yet? Then go to Ezinearticles or the Warrior Forum and type your keywords in. Read the articles and let you inspire (do not copy tough, write your own text!).

Day 2
Always think from the reader's perspective when you start writing your Blogposts. The average reader doesn't care about profitability, optimising to make the most out of PPC or other technical stuff. ALL they care about is getting answers to their problems - people are always looking for great advice, so give it to them.

The average stay of a reader on your blog is about 30 seconds and they will check just one post. If interested, they maybe click here and there or even sign up for your newsletter. If your site doesn't live up to what they were expecting or looking for, they'll click away...

Blogging isn't just about eyeballs on your page and leading people to comment on your themes. Give them a reason to want to visit your blog again, because its so good and informative, helpful, inspirng, etc.

Don't forget, there are thousands and thousands of blogs and people are not actually searching for blogs explicitly but just type in the words of their actual problem to the search engine. So it's up to you that they find you!

The best blogs are one or a mix of tips and advice, hobby or interest discussion, technique and connection.  if you manage to connect with your readers, then you've won most of the battle.  Connecting with your readers is as simple as being personable, approachable and giving people a chance to empathise with you.

So you need to find out who your ideal reader is!
Do they have a specific interest, within your niche? 

When you know who your reader is, you can plan the creation of a blog that will fully appeal to any readers you attract. If you've planned on whom you're targeting, you'll find it far easier to write content that will continue to satisfy your readers.

Day 3
Once you've everything togeter, you need to decide on your blog theme, pick the plugins for Wordpress, play with certain features in Blogger and eventually add widgets from other programs, Amazon, etc. Right now, all you need to do, is to find a theme you are comfortable with.

Selecting a theme
Most people have great plans once they start their blog. They want to write interesting content, hopefully earning them some money back for their efforts, and they want to be the best information site for people to come back often.

Themes are best described as the 'skins' of your site. The theme controls all of the appearance of your blog. It's a kind of your personal aura flowing through the blog to your visitors. Therefore select your theme with care.

Blogger comes with lots of pre-installed themes – or you can add your own CSS to it if you prefer and to give your blog your personal and unique look. It's important to at least personalise any theme you choose be it on Wordpress (self hosted) or Blogger. There are many cool and professional blog themes available for free. Just do a search with [free blog themes] and you get a big list of results.

For Blogger, I found a really good site 
offering also tutorials and learning videos. Check it here:

This is the end of the first part of this Blogging Series. In the next  newsletter I will cover content, promoting and social networking for your blog.

2)  10 Sure-Fire Tips to Increase Website Sales  

This is an article I have recently found inside the Pageswirl Newsletter. Dennis Heikkinen has written the 10 tips which I hope are useful for you too.

"10 Sure-Fire Tips to Increase Website Sales"
by Dennis Heikkinen

1. Always follow-up with your customer right after you have made a sale. I suggest a follow-up "thank-you" email and also you might include another item you might be selling in your follow-up.

2. When your customer is at your order page tell them about a few extra related products you have for sale. You could just get an order for more than the original product.

3. Let your customers know if they refer 3 or more visitors to your website they will receive a big discount. Maybe even a full rebate. Turning that one sale into 3 sales or more.

4. After the sale of the product offer your customers the option to join your affiliate program. That way they can make commissions selling your product. In turn, multiplying the sale you just made.

5. Offer reprint/reproduction rights to your product. Making more money on the backend product.

6. Cross promote with other businesses and have them promoting your product in a package deal. Include a flyer maybe with other products you sell. Have them selling for you.

7. Include a coupon for other related products you sell when shipping or delivering your product. Attracting the customer to buy other products from you as well.

8. A catalogue of add-on products for the product they purchased would be a nice touch. Maybe upgrades, special services, attachments, etc. They might just buy the add-on product if they like the original product.

9. You could sell your customers gift certificates for your products. When the individual cashes in the gift certificate you will also make money from that purchase. This might also cause them to buy other products from your website.

10. Send freebies to your customer. The freebies should have your ad printed on them. Maybe some bumper stickers, ball caps, t-shirts etc. This allows other people to see your ad and order.

Dennis Heikkinen is a webmaster and expert author. He is also an affiliate marketer. You can find step-by-step video tutorials that show you how to make $1,000's monthly in affiliate marketing here: http://www.masscb-profits.com


3)  Recommended Resources

Keyword Research Tools
Wordtracker, Keyword Research ProGoogle Keyword Search

Widgets and Addons from Amazon or any other site you prefer.

Micro Niche Finder


Warrior Forum


Blogger , Blogger-Templates and Wordpress

Pageswirl - Great free/paid Rotator, Fre Downloads, Newsletter

4)  Past Issues and How to Subscribe

Here you can download the last four issues of my Educational Newsletter:

No  27                  No 25         No 24                         

This  is all for today. Please have an eye for my next Newsletter with the continuation of the "all about Blogging" information. 

Your comments or questions are welcome. Please or write a post at my .

If you like my Newsletter, please forward it and invite your friends and business partners to subscribe to the Martin Bigler Educational Newsletter here.

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Best Success!

Martin Bigler

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