1) Make your PPC Advertising Effective
factor for successful PPC Advertising Campaigns is to stand out of the
crowd with your well designed and keyword effective ad.
people stay less than 30 seconds on an average webpage and their eyes
just hoover over the content without much interest. So the job of your
PPC ad is to catch them within the first seconds after landing on your
website. That's the key to make sales!
a Pay per Click Ad on a Search Engine, you will narrow down the
potential visitors to your site by defining your best keywords and
bidding for them (the PPC price per click).
when people find your ad by putting the relevant search term into the
Search Engine and
when they click on your link, they get straight to your website and
offer. This means, you only get visitors who are actively searching for
your prodcut to your site. And you only pay for the visit if they
actually click your link.
a rule, the higher you bid, the higher your ad goes in the list of
search results for a certain keyword, and the more people will go to
your site. But it can also become expensive quite fast if you bid on
too many keywords. Please be very careful!
a litle test first with a strictly limited budget of $ 25 to $ 50. Then
check and analyze the result carefully, tweak and modify the
and try again. Only if you get satisfied, augment your
PPC campaign should always pay for itself which means, you need at
least one more sale as to cover your expenses.
ar my recommendations:
- Get Ten Specific Keywords.
.Avoid general words, they are already occupied and crowded. Be
specific, eye catching, use also phrases of 2-3 words.Just something
these first ten keywords perform well, try to go still more
precise and deep by researching again. If there is no or an
unsatisfactory result, start again for anothr ten words.
- Always Write the Truth.
Advertise only what you can deliver and live up.to your promise. Your
primary goal is to make a sale for the click you have paid
- Be succinct
and accurate. Avoid "free,"
"low cost," "extremely effective," or "cheap." Stick to your keyword,
wrap it well and include your price. This makes it clear to the
prospect and he/she will most probably buy.
- Limit your Budget.
Set up a cash plan and decide how much you are willing to pay for yor
campaign. Stick to your decision. Set the exact limits (clicks per day,
amount to be spent per day, maximum funds, etc). Go for lower priced
keywords and phrases, $ 0.07 to $ 0.15 per click should be the maximum.
- Avoid Bidding Wars.
Do not engage to bid against other advertisers which might have a lot
more funds to spend. Once set up, forget your bids and concentrate on
the outcome Invest your time to refine your ad for even better
- Create the best possible Website
ever. Your Site a Professional One. The standard rules of
web design apply. Check your web content for spelling and grammatical
errors. Update your web content regularly. Fix any broken links and
images. Design your website so that it will be easy to navigate and
load, so do not use Flash animation, as this will slow down your
buyers' browsers. Link your ads to the exact place on your site where
your product or service appears.
When to Stop.
PPC ad campaigns can lead more buyers to you, however,
please check profit against spending. It makes on sense to
spend double the budget just for one or two sales. Better drop
- Measure Results.Measure
your progress in clicks. A
total of 300 clicks is average for any ad. If your ad has reached 300
clicks and you have made no sales yet, then terminate your PPC project.
Do not waste your money!
your online business means
investing time, money, and effort, so keep your PPC up and only running
long as you are making moey. Otherwise please immediately stop your
more about PPC in this Free Guide (direct zip-file)
make the most of Pay per Click and Adwords Click here.
2) Business Key Points
What do I mean
with Business Key Points?
Frankly, you need a system to survive!
To work online successfully, you need to have
in place a system (a plan) how to work your online business. That
means, you need to determine what is essential for growing your
business and then how to implement all the steps with the least effort
These are the main keys:
- Track and Test,
- Draw a Framework
for your Activities
your Success with others, repeat what works
So once you have your system in place, there
are a few tricks and
techniques that can help you get it working.
Here are just a few:
Try to track your sales rather than your opt-in rates. It
is easy to keep track of opt-in rates as one measurement of
success. However, if you track each sale back to the source,
this might tell a different story. So focus on this.
Get organized best possible as you can!. Create a new folder
on your desktop. Name it 'Online
resources' or something similar. Within that
folder, have a collection of sub-folders, one for each type of
product, tool or email you receive and want to keep.This will
then be your Swipe
File from where you get inspiration and ideas. Rename all
files with the proper name of their content, so you will know what to
look for later.
Send surveys to your list from time to time. Ask your subscribers what
they want you to write about? What kind of products they like and
are looking for? How you can serve them even better?
And similar questions (just 3-5 per survey). You get the idea....
Change your email and forum signatures from time to time. Every time
you have a new web site, a new affiliate program or
even a new own product, promote it with your signature as probably most
of your readers have not seen it yet.
Back to Basics
When you hit a certain level and fulfilled your set goals, ask
yourself what you did so well when you started growing this
campaign or prodcut. Do what works for you again. Refine your tools and
advertisements so they even work better this time. Then again start at
the beinning but always at a higher (learning) level.
That's your roadmap to success. Just do
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The PPC Marketing Guide
How to Best
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Inspirational Ebooks and Motivation
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