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The Educational Newsletter No 21

These are the Themes
=======================================
1)  10 Tips for a Great Squeeze Page
2)  Three Quick and Easy Ways to Build a Profitable Op-In List
3)  Recommended Tools
4)  Past Issues and How to Subscribe
========================================


1)  10 Tips for a Great Squeeze Page

The best use of Squeeze Pages is essential for your success in list building. There are “right” ways and there are “wrong” ways to approach an effective, profitable squeeze page design.

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These are my recommended 10 tips and how to do it the correct way to guarantee your Optin Success:

1. Create Urgency/Fear In Your Headline – When writing an effective headline for any squeeze page,  it’s imperative you create urgency and/or fear.  Remember, a squeeze page is not meant to make a  sale… it’s meant to acquire an email address… period!  For example:

    Urgency:
    - As part of this special 48 hour marketing test…  
    - For the next 10 subscribers only…

    Fear:
    - If you fail to read this report, you have a 90% chance of never
      being able to…..
    - Statistics have now shown that children can also be seriously
      effected by…..

2. Provide two optin forms on every page – You’ll increase your chances significantly if you provide two optin forms on your squeeze page.  One form should always go in the top fold of the page (left or right) and another at the very bottom of the page as the last element of the page.

3. Use a “graphical” optin box at the top of the page – This has been shown to increase my squeeze page optin rates by as much as 39%.  Naturally, your sales copy will most dramatically affect your percentages…, however by simply providing this additional graphical component on your page you have a much greater chance of increasing your overall optin rate significantly.

4. No External Links – This is where many folks fail!  Again, this is a squeeze page with one sole purpose – GET THE EMAIL ADDY!  Never place external links on your squeeze page.  You can sell later.  For now… no links!  Two options: Leave or subscribe.

5. Never ask for more information than is absolutely necessary in your optin form – I see it time and time again.  Name, address, phone number, best time to call, how you heard about us, marital status, shoe size, etc, etc…  Never ask for anything more than name and primary email address.  That’s it!  That’s all you need.  You’ll drastically reduce your subscriber rates once you start asking for anything more from a customer (and frankly you don’t need anything more).

6. Always provide your name and email address at the bottom of your squeeze page – In recent tests I’ve conducted with my own squeeze pages, I found a 3% to 8% fallout rate when I removed my name and/or email address from the bottom of a squeeze page.  For optimum subscribe rates, include this information EVERYTIME!  Personalization is a must.

7. Less Is More – Don’t confuse or over-complicate your optin offer 
  Keep it short, sweet and to the point.  Too many times a squeeze page is far too long and confusing.  Explain the benefits to your offer and that’s it. LESS IS MORE!

8. Privacy Policy – It’s imperative that you place a brief (small and subtle) statement directly under your form subscribe button letting folks know you won’t rent, sell or share their personal information with anyone.  Privacy is a major concern for most people and by simply displaying this privacy message directly under your form will significantly increase your subscribe rates.

9. Professional Graphics – Never use a cheaply designed e-cover or  an amateurish looking software box with your optin offer.  Nothing turns away more customers than cheap looking cover graphics.  As they say… a picture says a thousand words… so make sure those e-covers are eye-popping and captivating!  It will definitely pay off in the long term.

10. Test…Test… and Test Again! – You can always increase your subscriber rates… ALWAYS!  Until you’re getting every single visitor who lands on your squeeze page to optin to your list there’s always room for improvement!  Never stop testing.




2) Three Quick and Easy Ways to Build a Profitable        Opt-In List

Here, I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, these are three quick and easy ways to build a profitable opt-in list:

a) Get your customers to trust you and your products first.

Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and practical  recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.


b) Find a product or service that people want and need.

Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.


c) Make friends with other opt-in list users.

This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the Internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Important! Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.




3)  Recommended Tools

Download Instant Squeeze Page Generator here for FREE.

- One of the best Step-by-Step guide available.

Accelerated List Building - A simple, actionable Do-This, Do-That System that you can copy to "Start Building Your Own Niche Subscriber Lists & Creating Your Own Four, Even Five, Figure Paydays..."

List Building Genie - Get Your Copy of The List Building Genie Today - Click Here!




4)  Past Issues and How to Subscribe


Here you can download the last for issues of my Educational Newsletter:

                   
No 20         No 19        No 18        No 17         


I hope these themes are useful to you and you enjoyed reading this newsletter. Feel free to post a comment on my Blog. Please also send this newsletter to your friends and list. They can sign up here.

I look forward to mail you again for the next issue soon.

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