These are the
1) 10 Tips for a Great Squeeze Page
2) Three Quick and Easy Ways to Build a Profitable Op-In List
3) Recommended Tools
4) Past Issues and How to Subscribe
10 Tips for a Great Squeeze Page
The best use of Squeeze Pages is essential for your success in list
building. There are “right” ways and there are
“wrong” ways to approach an effective, profitable
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These are my recommended 10 tips and how to do it the correct way to
guarantee your Optin Success:
Urgency/Fear In Your Headline – When writing an
effective headline for any squeeze page,
imperative you create
urgency and/or fear. Remember, a squeeze page is not meant
to make a sale…
it’s meant to acquire an email address…
period! For example:
- As part of this special 48 hour marketing
- For the next 10 subscribers
- If you fail to read this report, you have a 90%
chance of never
being able to…..
- Statistics have now shown that children can
also be seriously
two optin forms on every page – You’ll
increase your chances significantly if you provide two optin
forms on your squeeze
page. One form should always go in the top fold of
the page (left or right) and
another at the very bottom of the page as the last element of the page.
3. Use a
“graphical” optin box at the top of the page
– This has been shown to increase my squeeze page
optin rates by as
much as 39%. Naturally, your sales copy will most
your percentages…, however by simply providing this
additional graphical component on your page you have
greater chance of increasing your overall optin rate significantly.
External Links – This is where many folks
fail! Again, this is a squeeze page with one
sole purpose – GET THE EMAIL
place external links on your squeeze page. You can
sell later. For now… no
links! Two options: Leave or subscribe.
5. Never ask
for more information than is absolutely necessary in your optin form
– I see it time and time again.
Name, address, phone number, best time to call, how you heard about
us, marital status, shoe size,
etc… Never ask for anything more than name and
email address. That’s
That’s all you need. You’ll drastically
subscriber rates once you start asking for anything
from a customer (and frankly you don’t need anything more).
provide your name and email address at the bottom of your squeeze page
– In recent tests I’ve conducted
with my own squeeze pages, I found a 3% to 8% fallout rate when
I removed my name and/or email address
from the bottom of a squeeze page. For
optimum subscribe rates, include this
information EVERYTIME! Personalization is a must.
7. Less Is
More – Don’t confuse or over-complicate your optin
offer – Keep it
short, sweet and to the point. Too many times
a squeeze page
is far too long and confusing. Explain the benefits
to your offer and that’s
it. LESS IS MORE!
Policy – It’s imperative that you
place a brief (small and subtle) statement directly under your
form subscribe button letting
folks know you won’t rent, sell or share their
personal information with anyone.
Privacy is a major concern for most people and by simply displaying
this privacy message directly under your
form will significantly increase your subscribe rates.
Professional Graphics – Never use a cheaply
designed e-cover or an amateurish looking
software box with your optin offer.
Nothing turns away more customers than cheap looking
cover graphics. As they
say… a picture says a thousand words… so make
sure those e-covers are eye-popping and captivating!
It will definitely pay off in the long term.
Test…Test… and Test Again!
– You can always increase your subscriber rates…
ALWAYS! Until you’re getting every
single visitor who lands on your squeeze page to optin to your
list there’s always room
for improvement! Never stop testing.
Three Quick and Easy Ways to Build a Profitable
Here, I will offer more advice, for those who have started an opt-in
list and have failed, you can rejuvenate your failed venture. For those
who are starting, these are three quick and easy ways to build a
profitable opt-in list:
a) Get your
customers to trust you and your products first.
Just launching your opt-in list would not make you an expert and a
believable seller. Put many articles first before you start an opt-in
list. Write about the topic you know and have started and used for your
site. Try to put forums first to gain knowledge about your customers
about their wants and needs and target those wants and needs.
Join forums from other sites as well. Provide expert advices and
recommendations. When you feel that people trust you already, you will
be able to start your own opt-in list. You can build a base as well
with other forum users. You can ask them to join your list. Friends are
always good customers. Put up a link to your site so that they may be
able to see what you're business is all about.
The certain truth is, the money will only come in when the consumers
and subscribers believe and trust in you. They want a product or
service that could be a good exchange for their money. People are not
going to buy something out of your recommendation if they
b) Find a
product or service that people want and need.
Although it may not be your forte, if you provide a service and product
that you have researched and learned about well, you can carry it on
forward. Invest your time, effort and money that you could sell as well
as the buyers or subscribers of your opt-in list can use.
While it is true that it is best to sell something that you have
interest in, there are not many people who have the same interest as
you if you decide to sell something that is not entirely popular or
profitable. Do your research well and you would see the profits come
in. Also provide your subscribers with promotional material that they
could actually use and spread around.
friends with other opt-in list users.
This is basically beneficial especially if it is someone who has
already launched a successful opt-in list. These are people that have
the experience in this venture and experience is still the best
teacher. While there are many articles available for you in the
Internet to use, there is nothing like getting a first hand account
from someone you trust.
Experienced opt-in list users will be able to tell you what to do and
what not to do because they have gone through it. While different
situations occur for different people, the general concept can still be
very helpful. There are many things to avoid and these people will be
able to tell you which ones.
Important! Building a profitable opt-in list don’t just
overnight. There are many preparations and effort to do. Opt-in lists
are built from scratch, as your list grows, you should also maintain
the quality of your list. Keep it organized and manageable. Get or hire
help if need be, just make sure that your subscribers are happy and
satisfied and they will be willing to buy from you.
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Past Issues and How to Subscribe
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