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The Educational Newsletter No 19

These are the Themes
============================================
1)  The Five Ps of Web Copy Writing
2)  Three Quick And Easy Ways To Build A Profitable Opt In List
3)  Recommended Resources
4)  Past Issues and How to Subscribe
============================================

1) The Five Ps of Web Copy Writing

When settling in to draft original copy for a web project, it is important to keep the five Ps of Web Copyrighting in mind. In fact, using this simple formula will make all the difference in how well you stay on track with your objectives.

Here are each of the five Ps along with a simple definition.

1. Problem
Whenever your task is to convince someone of a need, you must first convince the buyer there is a dilemma that must be addressed. This dilemma or problem helps to set up a sense of urgency, indicating action must be taken in order to take care of the issue at hand. Once your copy presents this problem, then you can begin the process of convincing the buyer you have the solution.

2. Promise
Essentially, your promise is that the subject matter of your sales pitch is going to make everything okay again. For example, if you presented the problem of dirty windows, you now promise that your product provides the best solution available.

3. Proof
Having made a promise or claim, it is now time to put your money where your mouth is. In order words, you are going to present all the reasons why your solution works better than anything else. Here is where you make your solution irresistible to the consumer by pointing out how quickly and easily the problem can be made to go away.

4. Price
After making all the benefits clear, you add the icing to the cake. That is, you make note of what a small cost is necessary to obtain all these wonderful advantages. The idea is to convey that your solution is worth every penny of the cost, even if it may be a little more than some of the similar but obviously inferior products offered by the competition.

5. P.S
This is where you add in one more added benefit. This can be something that is outside the scope of the original problem, but somehow still related. For example, you may note that your product not only makes windowpanes crystal clear, but will also do a great job on that resin furniture in the back yard. The P.S. is your chance to provide one more benefit and thus nudge a consumer who is on the fence to go ahead and take the plunge.

This simple formula can be utilized with just about any type of situation where you want to present an issue and then offer a viable solution. Give it a try. Think of a single problem and then see where this process takes you. The results will be a pleasant surprise.

Here are two recommendations for more in depth information:

The Sales Letter ABC is an easy step by step eBook, easy to follow and implement. Randy Smith even offers you to check your site for best possible wording and conversion, all for free. And Randy is a great expert who writes sales copy for may well known internet marketers...

How To Write Killer Sales Letter 2.0 is also a great eBook. It usually sells for $ 47 but I could arrange a  VIP-Special-Price of $ 10.50 for my valued subscribers. So take profit from this great offer!
 

2) Three Quick And Easy Ways To Build A Profitable Opt In List

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list:

a) Get your customers to trust you and your products first.

Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

b) Find a product or service that people want and need.

Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

c) Make friends with other opt-in list users.

This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the Internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Important! Building a profitable opt-in list doesn't just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.


3)  Recommended Resources

Follow me on Twitter

Bookmark my RSS Feed of Martin Bigler's Blog

The Sales Letter ABC

How To Write Killer Sales Letter 2.0  VIP-Special-Price of $ 10.50 (instead of $ 47)

Mailing Lists From Start to Finish

Clickbank Blogging Review




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4)  Past Issues and How to Subscribe

You can download all past issues of my Educational Newsletter from here.


I hope these themes are useful to you and you enjoyed reading this newsletter. Feel free to post a comment on my Blog. Please also send this newsletter to your friends and list. They can sign up here.

I look forward to mail you again for the next issue soon.






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