newsletter you will read
1. Introduction and Follow Up
2. How to Build Squeeze Pages Easy
3. Your Testimonial
4. Past Issues
5. Resources and Recommended tools
Introduction and Follow up
The pronet-affiliate.com domain is reactivated again. In case you did
my mail with the correct links, I met them again below under Resources
To avoid sleepless nights, sweat and trouble, please take my advice and
exact records of all expiry dates of any program you own or pay for. I
learned it the hard way and it cost me quite some effort and money to
pronet-affiliate.com back on track again.
OK, that’s over and done! Let’s move forward and
tackle my selected themes now.
to Build Squeeze Pages Easy
First some basics about Squeeze Pages. What are they?
A “Squeeze Page” - also called “Splash
Page” or “Lead Capture Page” - is a
sales letter that has only one purpose: to create a good reason for a
to give you their email address and permission to continue contacting
These pages are usually just one page, but can also be a long sales
length does not matter. The important thing is that it works.
You can use Squeeze Pages as a preliminary page before someone reaches
sales letter, so that you can continue to follow up with them. Or it is
signup for your Newsletter, Ezine or a Membership site.
Why use a Squeeze Page?
It is a known fact that most people visiting a site, no matter how good
sales letter is and even if they liked the content, they will not buy
first time. What is the reason for that? Think a second how you react
Do you buy from a stranger just because it is nice, interesting, maybe
it? NO, YUO DON’T! Because you have no relationship and you
want to be
comfortable and have trust.
Gathering the information from your prospect allows you to follow up
a relationship and build up credibility. Almost for sure your first
will come back to your website or open your mail. Just because they
What is the structure of a “Lead Capture Page”?
- An attention grabbing headline with some eye catching
- A good text to create curiosity
- A clear defined benefit for the subscriber or buyer
- A call to action
- Social proof as to the value of the offer (testimonials)
- maybe some other tips, bonuses. The stronger the benefit,
the more the
prospect will continue to read…
How can you create Value or Curiosity?
This is the KEY ITEM
that will decide how effective your Squeeze Page is
converting. You need to create a desire, better a strong desire within
prospect, that your offer or product is something they just MUST HAVE. For
example offer them
- An eCourse, a sample chapter of an eBook
- A free or limited version of a software product
- A free Silver Membership valued $ 97.
I offer exactly
this to my
Use short bullet points with a hook built in. That is the best way to
desire and attention.
A strong Call to Action!
Make sure there is no doubt what the prospect has to do next. Tell them
detail, tell them to sign up now, that they must start right now to get
they so desperately want, etc. Maybe you can hook them with an
informal video after the sign up (on your thank you page). Just be
Your Follow Up.
To handle the signups you need a good autoresponder. Do not safe here,
of the best! I use Aweber but GetResponse is also top. You can check
information going to my f.ree report “Introduction to
you have crafted the follow up messages and loaded them up to your
autoresponder well in advance, you can relax. This allows your prospect
an immediate response and this helps to build credibility and start the
relationship properly. Just make sure to keep uploading good content to
on and on again.
Test, Test, Test!
You need to know how your site works where the visitors click and how
stay on your site. “Split Testing” is a constant
and ongoing process. Having
two almost identical sites and then testing each of them (split
tell you which one works better. So you go on to tweak the other one
small changes, even only one other word, until you get good
conversion (click thru rate till signup, etc.) is between 5-20 %. For
beginning around 2 % is also fine but it needs some improvement over
I recommend PRO
TRACKER PLUS, which is very
good and offers a free option
too. You find the link under resources and I also offer a short eCourse
The main goal of a Squeeze Page is to capture the visitor and get him
up for your newsletter, an eCourse or lead him to a paid product, which
offer after the sign up on your thank you page.
Here are some other examples I have done myself or within a program I
Please judge for yourself. The sites are not perfect but convert quite
I leave them unchanged.
I have combined it directly with a “Thank You Page”
offering an eCourse and
also a free eBook. The visitor has two options:
1. Sign up for the eCourse through the opt-in form or
2. Only download the f.ree eBook and click away.
The eBook contains also some of my links and a
which means, I might still get a sale later
There is also a direct link to my “CBmall
Storefront” with the intention to get
the visitor to check out what about the eCourse might be. Finally I
have my pic
and two banners at the bottom of the page. Look out for the
“Peel Away Ad” on
top right which is another sales agent….
Or this one, leading to my eCourse about “Articles
Or these two “Lead Capture Pages”
notice the small and powerful details and especially the perfect mix?
Be critical and check every word or picture. In
opinion, the 2nd one is a master piece in creating the desire to get
the hands on all these FREE Videos and Learning Tools...
I think you got the picture and the ideas. If you want to play around,
spend money or too much time! Download a free HTML editor (they offer
tutorials) such as NVU. There
are many others, do some
Google Search if you prefer.
Then surf on a Traffic
Exchange and look out for a Splash- or Squeeze
like, safe it to your Desktop or to My Websites. Open the HTML Editor,
the file where you saved the website and open it. Just play around and
the text or wording within the website (not in the HTML, this will
With TEtoolbox it’s
even easier. Get in, use the offered resources and graphics, safe, take
created URL and advertise it. Finished. TEtoolbox is easy to use and
inexpensive. You don't need to buy a domain, pay for hosting, and buy
to get these tools.
Now I let you try and play. Again, please do not pay for any programs
resources since all of them offer a f.ree and excellent options. Try it
quit what you don’t like. But if you feel comfortable with a
program, stay with
it and then an upgrade usually opens many more features for a small
Sorry for so many links but I feel it is the best way to get acquainted
get the feeling. If you have questions or when you get stuck, do not
to mail me.
3. Your Testimonial
I would be glad to receive you testimonial which I offer to publish on
website or at mybestincometools.com, together
with your pic and link if you prefer. Off course only
your explicit authorisation.
Past issues and your feedback
You can download the past issues of my Newsletter as
a Website or
in PDF Format...
to invite your friends who can sign up at my MartinBigler.com
Website. Your feedback is
5. Resources and Recommended Tools
Affiliate Marketer's Handbook (zip-file)
7 Keys To Success (zip-file)
Editor my version (zip-file)
Submitter (Free) and Article
Tracking with ProTrackerPlus
free PTP-eCourse (need signup)
Traffic Exchanges - Ilovehits
My free Report “Introduction
to Autoresponders” (zip-file).
Thanks for reading and I hope you enjoyed my excourse. Please look
more on List and Website Building,
how to get Content
and Free Websites…